Google is experimenting with what ads will look like in virtual reality

Similar to how the shift from desktop to mobile required different monetization strategies and ads, the rise of virtual reality content will require another rethink. Google, which is still primarily driven by advertising, is already experimenting with ad designs for the new format.

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Area 120, Google’s internal experiments workshop, is beginning to tackle this problem with a project called Advr and comes as developers are “looking at how to make money to fund their VR applications.”
 

The first concept for an app advertisement presents users with a small, rotating 3D cube that is plastered with the application’s icon and screenshots. Tapping or gazing at the object for a few seconds will launch a promotional video.
 
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